About Haven – design-led bathroom furniture from the Tapwell Group

Haven was founded in 2019 and has quickly established itself as a design-led brand in premium bathroom furniture. The focus is on design, quality and flexibility – customers should be able to combine colours, materials and options into a solution that fits their own bathroom.

As a young brand with a rapidly evolving range, Haven needed a digital platform that both presents its products in an inspiring way and can grow alongside its assortment, markets and customer needs.

The challenge: A fast launch with complex functionality

Ahead of summer 2024, Haven needed a new website – fast. Partly to present a growing range, partly to let customers create their bathroom furniture directly on the site. At the same time, the platform had to be ready for new markets.

This was not just about getting an attractive product site live. The configurator is at the heart of how Haven sells, and the solution had to be built to change over time without everything having to be rebuilt.

Four months from kick-off to launch

The timeline was tight: from project start to launch there were just four months. That called for a technical strategy that allowed development, design and content to work in parallel – and a requirements process that prioritised what was needed at launch over what could be built later.

A configurator with thousands of combinations

Beyond a clean and inspiring product site, Haven needed a configurator that handles thousands of possible combinations of colours, materials and options. It had to be easy for customers to use, give Haven full control over how products are displayed and combined, and be flexible enough to take on new products without extensive development work.

The solution: Headless architecture on Litium with seamless integration

To meet both the time pressure and future requirements, we chose Litium Commerce Cloud as the e-commerce platform combined with React Accelerator as a headless frontend. The setup gave us three clear advantages: 

• Flexibility: content and features can be developed further without affecting the entire site.
• Fast development: the headless architecture allowed development, design and content to work in parallel.
• Scalability: new markets and language versions can be launched easily.

We built a smooth integration with the Jeeves ERP system that keeps product data up to date and accurate at all times. The configurator automatically pulls its data from the PIM system, giving Haven full control over how products are displayed and combined – without needing to involve developers for every change to the range.

The result: A living product site built to grow

Haven now has a clean, informative and future-proof product site that reflects the brand's design philosophy. The configurator makes it easy for customers to visualise their bathroom furniture and try different combinations before buying. The entire project was delivered in four months – from idea to launch – thanks to close dialogue with Haven's team and a clear technical strategy.

From haven.se to Denmark, Norway and an international version

Since the initial launch of haven.se, we have rolled out the website for Denmark, Norway and an international version. That was possible precisely because of the headless setup we chose from the start: new markets and language versions are added on top of the same platform without rebuilding the foundation.

A configurator that evolves with the range

When Haven expands or the range changes, we can quickly update the configurator and the site without starting from scratch. Product data flows from Jeeves and the PIM, so new products and combinations can be made available without extensive development effort.

Flexible requirements work that delivered a working system from day one

The project showed the value of a flexible requirements process when time is short. We initially focused on existing needs and built a foundation that we then gradually improve and refine. Haven had a working system from day one at launch, and we continue to develop the solution step by step. Since launch, the collaboration continues with new features and adaptations as Haven reaches more markets.

A platform that grows with the brand.