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About Rove

Rove is a value-based consulting company specialized in e-commerce for B2B and brands.

We are value-driven and long-term

We are a consulting company specialized in both business and technology within e-commerce. When we started Rove, one of our core ideas was to think long-term. We are not building the company to achieve quick results — our goal is to create a sustainable business that continuously evolves. Long-term customer relationships. Employees who want to stay with us for a long time.

Another core idea is to create a caring company with a culture of trust, where we truly take care of each other and our clients. We believe this fosters an environment where we can maintain a high level of ambition and continuously develop and improve.

Our story

  • 2005 - 2019

    2005 - 2019

    Henrik and Simon meet at the e-commerce platform Litium, where Henrik is Product Manager and later CEO. Simon goes on to become Regional Manager for the e-commerce business at Columbus in Stockholm.

  • Summer 2023

    Summer 2023

    Henrik and Simon start Rove with the goal of creating an ambitious, values-driven e-commerce agency for B2B and brands.

  • Autumn 2023

    We shape our offering centered around e-commerce, Litium's e-commerce platform, and hire our first employees.

  • Spring 2024

    Spring 2024

    We grew with new customers and team members, and opened a new office on Götgatan in Stockholm.

  • Autumn 2024

    Autumn 2024

    Rove opens a new office in Helsingborg with a team of experienced Litium consultants. We celebrate 10+ employees and 20+ projects.

  • Spring 2025

    Spring 2025

    Rove opens a new office and support organization in Krakow, Poland. We now have 15 employees.

  • Litium Premium Solution partner

    Rove is recognized as a Litium Premium Solution partner.

  • Spring 2026

    Spring 2026

    We launch Dash, our AI company focused on AI search, SEO, AEO, and AI content generation. We now have 21 employees.

Our values

Care

We want caring and long-term relationships with our customers and employees. Our customers should feel that we truly care about them and that we do everything we can to help them succeed.

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Ambition

We want to build a company that dares to challenge and set ambitious goals. Our goal is to become the best in e-commerce so that our customers can be successful.

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Learning

To be able to give our customers and employees greater value, we believe continuous learning is essential — so that we can keep evolving. Learning and developing is motivating. It’s a journey that never ends.

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Contact us

Get in touch!

Do you have questions or would you like to talk digital commerce with us?