Rove's B2B Customer Portal – Making it easier to buy from you
15 October 2026 • 3 min read

A Customer Portal for simpler B2B Commerce
Make it easier for your resellers to place orders while reducing the time spent on order administration. Rove Wholesale Portal is a B2B customer portal built on Litium, tailored to your brand and business rules. Customers get access to their specific product assortment and pricing, allowing them to place orders whenever it suits them. The portal can also be integrated with your ERP and other business systems using Rove Integration Engine.
Let customers move forward without waiting
Customers should be able to view the right prices, find their product assortment, and place orders whenever they need to. The portal allows pricing and assortments to be tailored by customer and market, while role-based permissions control what different users can access.
Order history and reordering make repeat purchases easier. Product information and targeted promotions help customers discover more of your offering. When more questions can be answered directly in the portal, your sales team can spend more time providing advice and building customer relationships.
When customers can find the right products, view their prices, and place orders independently, your sales team has more time to focus on advice and customer relationships.
From purchase list to shopping cart
Customers who already know what they need should have a fast route to checkout. With Quick Order, they can paste product numbers or import a list from Excel, with support for both product numbers and EAN codes. Multiple order lines can be added without having to visit each product page.
For products available in different sizes, colors, or other variations, a product matrix allows customers to enter quantities for multiple options at once. This provides a clearer overview when replenishing stock.
Tailor the purchasing journey to your business
A great purchasing experience needs to work from start to finish. The portal's B2B checkout supports customer-specific pricing, saved information, and multiple delivery options. Payment and invoicing can be configured to match your business requirements. Credit checks and a delivery widget are available as optional features.
The portal can also integrate with your existing systems, creating connected workflows for products, pricing, customers, and orders. Rove Integration Engine is available as a separate add-on for integrations with systems such as your ERP. The integrations you need depend on your existing systems and business processes.
Grow with Rove
You own the custom-developed source code of your solution and can choose your development partner or continue developing those parts in-house. The portal can evolve as you gain more resellers, expand your product range, or enter new markets.
At Rove, we combine business and technical expertise in e-commerce with extensive experience in Litium. We help you connect the portal's features to the areas of your sales process that need simplifying, from the customer's first login to how orders are processed.
Think about the last order that required several emails back and forth. What did the customer need help with? Talk to us about your resellers and existing systems, and we'll explore how Rove Wholesale Portal can simplify your business.
Discover Rove Wholesale Portal – Download the PDF
Discover how Rove Wholesale Portal can simplify your B2B commerce. Download our product brochure to explore the features, capabilities, and how the solution can be tailored to your business.

